Case Study: Brooks
Use Case:
Digital transformation of retail stores and e-commerce storefront for inventory management and conversion.
Company Synopsis:
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Industry: Retail
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Leaders in running shoes for Environmental Stewardship and Eco-friendlier Technology
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500+ employees
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Project: System and data integration with RICS retail and Salesforce Commerce Cloud.
Key challenges
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Incorrect inventory data reflecting on e-commerce storefront.
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Standardizing and cataloging SKUs for better customer experience.
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Gather customer purchase data for future promotions and personalization, leading to repeat purchases.
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Product recommendation and improve conversion.
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Connect e-commerce store payments to warehouse inventory data and finance reconciliation data.
Solution
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Data integration using event driven design for real-time inventory updation and reporting.
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Integration of RICS POS software for inventory management & cataloging.
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Integration Demandware – Salesforce Commerce Cloud for customer profiling and reporting.
Result
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Improved inventory management led to reduced product stock-outs and refunds.
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AI recommendations from Commerce Cloud improved overall customer conversion.
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Better standardization and catalog of over million SKUs, leading to faster delivery, and operations productivity.