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Sports Socks

Case Study: Brooks

Use Case:

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Digital transformation of retail stores and e-commerce storefront for inventory management and conversion.

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Company Synopsis:

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  • Industry: Retail

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  • Leaders in running shoes for Environmental Stewardship and Eco-friendlier Technology

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  • 500+ employees 

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  • Project: System and data integration with RICS retail and Salesforce Commerce Cloud.

Key challenges

  • Incorrect inventory data reflecting on e-commerce storefront.​

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  • Standardizing and cataloging SKUs for better customer experience. â€‹

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  • Gather customer purchase data for future promotions and personalization, leading to repeat purchases.​

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  • Product recommendation and improve conversion.​

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  • Connect e-commerce store payments to warehouse inventory data and finance reconciliation data.

Solution

  • Data integration using event driven design for real-time inventory updation and reporting.​

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  • Integration of RICS POS software for inventory management & cataloging. â€‹

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  • Integration Demandware – Salesforce Commerce Cloud for customer profiling and reporting. 

Result

  • Improved inventory management led to reduced product stock-outs and refunds. â€‹

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  • AI recommendations from Commerce Cloud improved overall customer conversion.​

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  • Better standardization and catalog of over million SKUs, leading to faster delivery, and operations productivity.

Brooks Sports

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