Consumers want food and beverages to be healthy, sustainable, and safe. Research shows over 50% of health-conscious consumers are searching for ways to lead a healthy life. The need to eat what’s good and avoid unsafe food items is now more of a priority after the pandemic.
Businesses in the F&B industry need to keep pace with consumers if they want to thrive and grow. Digitization can help food and beverage businesses to go a long way in offering safe food and win customer trust.
Let’s explore how.
Ingredient Informatics for Safe Products
Ingredient informatics is a new way of developing F&B products based on AI, data, and analysis. You view your food products like any physical product and use technology to create safe products quickly.
Businesses can use ingredients informatics for recipes, food, and drinks. The technology will help manufacturers develop safe products that meet all compliance. Additionally, customers will be more likely to trust your products due to your innovative practice.
Automated Food Quality Testing
You can now automate food testing using technology to improve accuracy and save time. The technology is in its nascent stage and needs more time to evolve. Even then, the concept is quite unique and can help manufacturers ensure food quality and safety.
Businesses can use automated testing methods to evaluate food for pathogens and microbial analysis. The process is more reliable as you can eliminate human errors and bias. The testing can also be quick and help producers reduce their time to market.
Food Traceability and Transparency
Food traceability is a regulatory requirement in many parts of the world. Manufacturers should be able to trace food to its origin to identify or isolate unsafe products. However, the task is not easy as the food industry lacks visibility into its supply chains.
Technology can provide a wide range of ways to facilitate food transparency and traceability. One way is to use blockchain technology to record information about every stage of food production. You can also rely on cloud to record and store your data for easy and 24/7 accessibility.
Consumers today want to know where their products came from. Digitization can improve food transparency and help consumers put more faith in your brand.
Ensuring Food Safety
Technology can help manufacturers create and sell healthy food and ensure compliance. For example, you can now use sensors to measure temperature, humidity, and other storage conditions. Businesses can use the same methods to track the health of food products during transportation.
The data sent by sensors helps manufacturers keep an eye on their products effortlessly in real-time. You get instant alerts when the storage conditions fluctuate beyond acceptable numbers. As a result, you can take timely action to prevent waste and keep providing healthy products.
Final Thoughts
Digitization is the way for the food and beverages industry to grow in these crucial times. You can meet customer expectations and sell quality products that keep your customers healthy. Plus, you can automate food testing for more accuracy and time savings. Contact us to know how we can help you digitize your F&B business for more revenues.