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Why Integrate Your Retail Outlets with Your eCommerce Store

Selling online is a great way to reach a huge number of customers and boost your profits. Today, the eCommerce market stands at $9.09 trillion and will grow at a CAGR of 14.7% between 2020 and 2027.

Many retail stores and businesses have started selling online to grow and expand. However, they are operating two separate data sets or using two different systems to manage business processes.

Many are not aware that you can integrate your brick-and-mortar store with your eCommerce platform. What benefits can that bring to the table?

Real-Time Inventory Management

Operating your offline and online sales separately means a lot of time spent in updating inventory. Your offline sales don’t reflect on your online sales, and vice-versa. This scenario takes a toll on your productivity and makes ‘out of stock’ situations much more probable. You not only risk affecting your customer service but may also lose vital sales.

Tying your two stores together provides a unified platform to track your inventory. Any sale, whether it’s online or offline, gets updated in real-time for accurate inventory management.

You can get complete visibility into your inventory and can improve your customer experience.

Excel at Omnichannel Service

Unifying your physical stores with online stores lays the foundation for providing a great omnichannel experience. Today, a customer may find you on the internet, check the prices, leave an inquiry, and directly visit your store.

However, you will not have any idea where your customer is coming from since your stores operate in silos.

Integrating your online and offline selling platforms gives you the complete picture of your buyer journey. You can provide superior service and nurture your customers better, driven by data insights.

Mastering the omnichannel experience is the secret to beat the competition.

Improve Shopping Experience

Connecting your offline and virtual selling outlets can make shopping a pleasure for your customers. You can be like Walmart, where customers can order online and pick up their items from a local store.

Additionally, you have all the data about your customers. You know how many times they ordered online, shopped from your stores, or clicked on your ads. Naturally, you can use your data to drive customer insights and become a top name in your industry.

Boost Your Sales

How can integrating your retail and eCommerce platforms boost sales and revenues?

  • Attract more customers with online retail store finders

  • Let customers check out your retail store inventory and place orders

  • Entertain online returns in your physical outlets

  • Conduct omnichannel marketing campaigns and promotions

Most importantly, you can provide an improved customer experience, just like Walmart. Customers will be ready to choose your brand and spend more on your products. You will also get more returning and loyal customers who are willing to spend more.

Final Thoughts

Integrating your retail and eCommerce store is vital to survive the competition. Only then can you expect to create a space for yourself in the market and boost your revenues. Additionally, customers will love to shop from you and keep coming back.

Let Neuswyft integration experts handle your project for the best outcome and efficiency. Get in touch with us to schedule a consultation today.

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